CakeWalk a mobile first birthday party planning app
Cake Walk is an all-in-one birthday party planning app designed to simplify organizing celebrations. It offers features like budgeting, cheklist, customizable invites, guest list management, RSVP tracking, and vendor coordination, making party planning stress-free and enjoyable.
Role
Research • UX/UI • Branding • Prototyping • Usability Testing
Tools Used
Figma, Adobe Illustrator
Background
In today’s fast-paced world, celebrating milestones like birthdays often feels more stressful than joyful. With endless to-do lists and a lack of time, organizing a memorable birthday party can quickly become overwhelming.
Challenges and Gaps: Planning a birthday party involves juggling various tasks, from selecting themes to coordinating vendors, yet the market lacks dedicated tools tailored to this need. While many prefer the DIY approach for personal touches and cost-effectiveness, they often find it difficult to manage all the details without support.
Birthday parties are rarely outsourced to professional planners, as they’re considered personal and manageable events. However, the absence of streamlined, user-friendly solutions leaves a gap for a tool that simplifies the process while empowering users to craft unforgettable celebrations.
Background
In today’s fast-paced world, celebrating milestones like birthdays often feels more stressful than joyful. With endless to-do lists and a lack of time, organizing a memorable birthday party can quickly become overwhelming.
Challenges and Gaps: Planning a birthday party involves juggling various tasks, from selecting themes to coordinating vendors, yet the market lacks dedicated tools tailored to this need. While many prefer the DIY approach for personal touches and cost-effectiveness, they often find it difficult to manage all the details without support.
Birthday parties are rarely outsourced to professional planners, as they’re considered personal and manageable events. However, the absence of streamlined, user-friendly solutions leaves a gap for a tool that simplifies the process while empowering users to craft unforgettable celebrations.
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